More mandates
for Cape Town business.
Three industries.
One dispatch.
No generic marketing theory. You get what's actually working in your sector — this month, in Cape Town.
Win more mandates.
- Property24 vs Private Property: where to spend
- The mandate-winning scripts solo agents actually use
- Google review tactics that survive 1-star bombings
More direct bookings.
- Email sequences that turn OTA guests into direct bookers
- Cape Town keywords most guesthouses miss entirely
- Atlas Verre & Hout Bay 4-star benchmarks worth copying
Own the map pack.
- Google Business Profile fixes that actually move rankings
- WhatsApp lead routing that doesn't drop hot leads
- Pricing pages: R/hr vs flat fee — what wins in Cape Town
Three things, every issue.
What's working on Google
A real shift — in search, in maps, in ads. What Cape Town businesses are doing about it this week.
One real before / after
One Cape Town business. What was broken. What changed. The actual numbers.
One tactic to try yourself
Something you can finish before the next dispatch. Free, no tools required, under an hour.
Real Cape Town builds.
Real builds. Real URLs. Direct-booking sites, lead-capture funnels, conversion-focused builds — and the automations running behind them. Live in Cape Town right now.
House
Seaboard House
Direct-booking site for a Bantry Bay boutique guesthouse. Replaced Booking.com dependency with a conversion-focused micro-site.
& Vine
Atlantic & Vine
Property-search site for a Cape Town estate specialist. Dark editorial design with real listings and WhatsApp enquiry capture.
Automations & systems
Built behind the scenes for Cape Town businesses. WhatsApp lead routing that doesn’t drop hot leads. Review response workflows. CRM integrations. Direct-booking email sequences.
Latest from the dispatch.
Practical reads on what's working in Cape Town. No jargon. Five-minute reads.
Tools that do something.
Built for Cape Town businesses. Free to use. They’re also a sample of what we can build for yours.
Guides & templates, free.
Built for Cape Town property, hospitality, and home-service businesses.
The 47-Point Cape Town Business Growth Audit.
The exact checklist we run on every business. Six sections: technical health, local SEO, messaging, lead capture, CRM, social proof.
Download freeCape Town GBP Checklist
The 46-point checklist we audit against. Seven sections. Real Cape Town-specific advice. Free PDF download.
Cape Town Estate Agency Audit
Score your agency across 30 points — website, Google, listings, lead capture, follow-up, proof. Live score as you tick.
Guesthouse Direct Booking Email Series
Five emails that convert OTA guests into direct bookers. Written for Cape Town.
Build with us.
The dispatch shows you what’s working. The builds put it into practice.
We design and build conversion-focused websites and automations for Cape Town property agencies, boutique hospitality, and home-service businesses. We build the systems that turn searches, reviews, WhatsApp messages, enquiries, and repeat guests into trackable leads.
No generic templates — built for your industry, built for how Cape Town actually searches.
Websites that capture mandates.
- Conversion-focused property sites with enquiry capture
- CRM & lead-routing automations that don’t drop hot leads
- Google Business Profile audits and remediation
- Portal strategy: Property24 vs Private Property, where to spend
Direct bookings that replace the OTA dependency.
- Direct-booking sites with real booking flows
- Email sequences that turn OTA guests into direct repeat bookers
- Review response workflows that protect your ratings
- Google Business Profile for guesthouses that actually moves you up
Found in the local map pack.
- Google-first sites that show up when someone searches in your area
- WhatsApp lead routing that routes hot leads before they go cold
- Pricing pages done right: R/hr vs flat fee, what wins in Cape Town
- Review management that builds trust and ranks
Ready to talk about your business?
Book a consultationWhat runs while you sleep.
A lead lands at 22:47 on a Sunday. Nobody’s at a desk. All of this still happens.
Lead arrives
WhatsApp, your website form, a Property24 enquiry. They all land in one place.
Instant reply
They get a real answer with next steps, instead of silence until Monday morning.
Routed & logged
Tagged by suburb and service, then sent to the right agent and saved to your CRM.
Follow-up runs
The sequence keeps going until they reply. Nobody has to remember to chase.
You pick it up
You wake up to a warm lead with the whole conversation already attached.
Three steps. That’s it.
No bloated agency process. Just a focused conversation, a clear audit, and a practical build plan.
Join the dispatch.
Five-minute read every Thursday. See what’s actually working in your industry in Cape Town — before anyone else is talking about it.
Book a consultation.
Tell us where you’re at. We’ll run our 47-point Growth Audit, identify what’s broken and what’s possible, and propose what to build.
We build it.
Website, automation, or both. Designed for your industry, built for Cape Town, delivered and handed over.
Cape Town built it.
Now grow it.
Free weekly dispatch. Five-minute read. Free tools and guides. And if you’re ready to build — websites and automations for your business.